Color. No other element in the communications realm has more impact on its audience. It can set the look, tone and feel of each and every piece of work you view or create. And nothing evokes more of a reaction by the client, good or bad than your selections. If you're like me, you have your particular color preferences. You can't help it. Some colors just call to you. However, after a period of time there seems to be a pattern. Maybe you're getting a little too predictable–even dare I say it, boring.